Have you seen these square bar codes popping up everywhere - billboards, magazine ads, conference programs, even tombstones? Since half the US population will be using smart phones by the end of this year, expect to see a lot more!
The NTEN Discuss mailing list (which is awesome) recently had a great discussion about QR Codes. There are lots of nonprofit organizations using these codes in interesting ways to connect viewers with various outreach channels and activities. Since I've been working on some QR Code-related projects, I've collected some of the links below for any interested NPOs:
My quick $0.02: QR Codes can be useful but most users are mobile so make sure your landing page is mobile-friendly. And unless your focus is *exclusively* mobile users, provide a human-readable URL, phone number, email address or call to action as well.
And to wrap things up, Gavin Clabaugh created this (first ever?) HaiQR image :-)